Linganisela ukuthi noma iyiphi ishaneli ye-YouTube ihola malini - nsuku zonke, nyanga zonke nonyaka. Amazinga angempela e-RPM ne-CPM alungiswe ngezwe, indawo yokugxila nobude bevidiyo. Mahhala, akukho ukubhalisa.
Faka noma iyiphi i-URL ye-YouTube, i-@handle, noma igama leshaneli. Sithola ngokuzenzakalelayo ababhalisi, ukubukwa kwakamuva, imvamisa yokulayisha nesilinganiso sobude bevidiyo.
I-RPM iyahluka ngokuphindwe ka-5-10× ngendawo yokugxila nangokuphindwe ka-3-5× ngezwe. Sitshele ukuthi isethameli sikuphi nokuthi ishaneli yenzani ukuze uthole isibalo sedola esiqondile.
Bona izindawo zenzuzo eziphansi / ezimaphakathi / eziphezulu zansuku zonke, zanyanga zonke, zonyaka neyempilo yonke - kanye nazo zonke iziphindi ezisetshenziselwe ukwakha isilinganiso.
Isibali Semali se-YouTube se-YouSEO silinganisela ukuthi noma iyiphi ishaneli ye-YouTube ihola malini ezikhangisweni - nsuku zonke, nyanga zonke, nonyaka, nasempilweni yayo yonke. Ngokungafani nezibali eziyisisekelo "zokubukwa × $1", esethu sidonsa ukusebenza kwangempela kwakamuva kokubukwa kweshaneli futhi sisebenzisa amazinga angempela e-RPM alungiselwe izwe lesethameli, indawo yokugxila yokuqukethwe, ubude bevidiyo, nesikhathi sonyaka.
Kungakhathaliseki ukuthi unentshisekelo yokwazi ukuthi uMrBeast, uMKBHD noma u-Ali Abdaal bahola malini - noma ungumenzi wokuqukethwe ozibuza ukuthi uzohola malini lapho usunababhalisi abangu-10K, 100K noma 1M - isibali sibuyisela indawo yenzuzo ephansi/emaphakathi/ephezulu ongayethemba. Iwuhlobo olufanayo lwemodeli olusetshenziswa ngabahlaziyi bemidiya, lwenziwe nje lwamahhala kuwo wonke umenzi wokuqukethwe.
Faka noma iyiphi i-URL ye-YouTube, i-@handle, noma igama leshaneli ebhokisini lokufaka.
Sitshele ukuthi isethameli sikuphi nokuthi ishaneli yenzani - i-RPM iyahluka kakhulu.
I-YouSEO idonsa ukubukwa kwakamuva, imvamisa yokulayisha, nesilinganiso sobude bevidiyo ngokuzenzakalelayo.
Thola izindawo zansuku zonke, zanyanga zonke nezonyaka kanye nazo zonke iziphindi ezisetshenzisiwe esilinganisweni.
I-RPM (Revenue Per Mille) yisamba samadola abenzi bokuqukethwe abawatholayo ngempela ngokubukwa kwevidiyo okungu-1,000 ngemva kokususwa kwe-YouTube okungu-45%. Yiyona ndaba enkulu kunazo zonke ekutheni ishaneli ihola malini. Nazi izindawo zakamuva ze-RPM ngendawo yokugxila, ngokusekelwe kusethi yedatha ehlanganisiwe ye-YouSEO yamashaneli enza imali angaphezu kwangu-280,000:
| I-Niche | I-RPM Ephansi | Isilinganiso se-RPM | I-RPM Ephezulu | Ngokubukwa Okungu-1M |
|---|---|---|---|---|
| Ezezimali kanye ne-Crypto | $12 | $18 | $25 | $18,000 |
| Ibhizinisi & B2B | $8 | $14 | $22 | $14,000 |
| Ubuchwepheshe nezibuyekezo | $5 | $8 | $14 | $8,000 |
| Imfundo | $4 | $7 | $12 | $7,000 |
| Ubuhle Nemfashini | $3 | $5 | $9 | $5,000 |
| Ukufaneleka & Nempilo | $3 | $5 | $8 | $5,000 |
| Ukudla Nokupheka | $2.50 | $4.50 | $7 | $4,500 |
| Ukuvakasha & Indlela Yokuphila | $2 | $3.50 | $6 | $3,500 |
| Amageyimu | $1.50 | $2.80 | $5 | $2,800 |
| Ezokuzijabulisa / Amabhulogi | $1 | $2.20 | $4 | $2,200 |
| Umculo | $0.80 | $1.50 | $3 | $1,500 |
| Okufushane (noma iyiphi i-niche) | $0.04 | $0.06 | $0.08 | $60 |
Izwe nalo libalulekile. Isethameli esisekelwe e-US sihola cishe okuphindwe ka-3-5× ngokubukwa kunesethameli saseNdiya noma saseBrazil. Isibali sisebenzisa isiphindi sezwe ngokuzenzakalelayo - i-Tier-1 (US/UK/CA/AU/DE) ngo-1.0-1.3×, i-Tier-2 (iNtshonalanga Yurophu, iJapan, iKorea) ngo-0.7-0.9×, i-Tier-3 (iNdiya, iBrazil, i-Indonesia, iMexico) ngo-0.25-0.45×.
Lona umbuzo wonke umenzi wokuqukethwe omusha ocabanga ngawo njalo. Impendulo eqotho: ababhalisi abakukhokheli - ukubukwa kukhokha. Ishaneli enababhalisi abangu-10K enesikhathi sokubuka esiqinile ingahola ngaphezu kweshaneli engu-100K enokulayishwayo okudala. Kunjalo, nazi izigaba zenzuzo ezingokoqobo zeshaneli emaphakathi yobuchwepheshe/yemfundo esekelwe e-US elayisha masonto onke:
Ufuna inombolo yangempela ye-shaneli yakho? Namathisela i-URL yakho engenhla - isibali sisebenzisa ukusebenza kwangempela kwakho kokubukwa, hhayi isilinganiso esivamile ngababhalisi.
Isilinganiso esingenhla sihlanganisa imali engenayo yezikhangiso ze-YouTube kuphela - imali i-YouTube eyikhokhela abenzi bokuqukethwe ngqo nge-AdSense. Empeleni, amashaneli amaningi asungulwe ngokuqinile ahola okuphindwe ka-2-5× kwemali yawo yezikhangiso kuyimithombo engaphandle kwenkundla. Nasi isithombe esigcwele sokuthi ama-YouTuber enza kanjani imali ngempela:
Ama-YouTuber ahola phakathi kuka-$1 no-$8 ngokubukwa okungu-1,000 okwenza imali ngokwesilinganiso. Amashaneli ezezimali nobuchwepheshe e-US angafinyelela ku-$15-$50 RPM, kuyilapho amashaneli e-gaming noma ezokuzijabulisa evame ukuhlala ku-$0.50-$4. I-Shorts ikhokha kancane kakhulu - $0.04-$0.08 ngokubukwa okungu-1,000.
Isibali Semali se-YouSEO sisebenzisa lezi zindawo zangempela ze-RPM ngokuzenzakalelayo ngokusekelwe kweshaneli oyifakayo, ukuze ungadingi ukuqagela.
Ishaneli enababhalisi abangu-10K enesilinganiso sokubukwa okungu-50K/ngenyanga ihola cishe u-$150-$400/ngenyanga. Ku-100K wababhalisi nokubukwa okungu-1M/ngenyanga, lindela u-$3,000-$8,000/ngenyanga. Ku-1M wababhalisi nokubukwa okungu-10M/ngenyanga, inzuzo ngokuvamile ihlala phakathi kuka-$30,000-$80,000/ngenyanga ezikhangisweni kuphela.
Ababhalisi abakukhokheli - ukubukwa kuyakhokha - ngakho isibali silinganisa izilinganiso ngokusebenza kwakamuva kokubukwa, hhayi isibalo esiluhlaza sababhalisi.
I-CPM (Cost Per Mille) yilokho abakhangisi abakukhokhayo ngemibukiselo yezikhangiso engu-1,000. I-RPM (Revenue Per Mille) yilokho okuholayo ngempela ngokubukwa kwevidiyo okungu-1,000 - ngemva kokususwa kwe-YouTube okungu-45% nokubala ukubukwa okungenzi mali. I-RPM ihlala iphansi kune-CPM.
I-YouSEO isebenzisa i-RPM kuzo zonke izilinganiso ngoba ibonisa izinkokhelo zangempela zabenzi bokuqukethwe.
Isibali sibuyisela indawo ephansi, emaphakathi nephezulu ngokusekelwe ezibalweni zokubukwa ezitholakala obala, ukusatshalaliswa kwezethameli-mazwe, nezilinganiso ze-RPM zendawo yokugxila. Inzuzo yangempela incike ezicini umenzi wokuqukethwe kuphela angazibona (ubuningi bezikhangiso eziphakathi, izivumelwano zababekeli, ubulungu).
Izilinganiso ngokuvamile zisemkhawulweni ka-±20% wemali yangempela yezikhangiso emashanelini enza imali ngokugcwele - futhi kubenzi bokuqukethwe abanethrafikhi ephezulu njengoMrBeast noma uMKBHD, idatha esobala icebile ngokwanele ukuze ifinyelele eduze nakakhulu.
Yebo kwi-Shorts (kusetshenziswa i-RPM ephansi ye-Shorts engu-$0.04-$0.08). Isilinganiso esizenzakalelayo sihlanganisa imali yezikhangiso kuphela - ubabekeli, ubulungu beshaneli, ama-Super Chats, imikhiqizo nemali engenayo yokuhlanganyela akufakiwe ngoba akubonakali kudatha esobala.
Abenzi bokuqukethwe abaningi abasungulwe ngokuqinile bahola okuphindwe ka-2-5× kwemali yabo yezikhangiso kulemithombo engaphandle kwenkundla.
Izibali eziningi ezimahhala zisebenzisa i-RPM eyodwa esikhundleni (ngokuvamile u-$1.50) bese ziphindaphinda ngokubukwa konke. Lokho akuqondile ngokwedlulele. I-YouSEO isebenzisa i-RPM ethile yendawo yokugxila × isiphindi sezwe × isiphindi sohlobo lokuqukethwe × izinguquko zezikhathi zonyaka, bese ikusebenzisa kukubukwa kwezinsuku ezingu-90 zakamuva kunokubukwa kwempilo yonke (okufaka iminyaka yokuqukethwe okungenzi mali).
Umphumela useduze nalokho abenzi bokuqukethwe abakubika ngempela ezingxoxweni nakuma-1099.
Yebo - simahhala ngokuphelele, akukho ukubhalisa, akukho ikhadi lesikweletu. Sebenzisa izilinganiso ezingenamkhawulo kunoma iyiphi ishaneli ye-YouTube esobala. I-YouSEO inikeza futhi amanye amathulusi abenzi bokuqukethwe amahhala angaphezu kwangu-33 kufaka phakathi ucwaningo lwamagama asemqoka, ukukhiqizwa kwezihloko, ukuklama kwezithombenyana nokuhlaziya isikhathi esihle sokuthumela - kubone ngezansi.