Ama-benchmark okuthola · umuntu wesithathu, Oct 2026
I-YouTube RPM nge-niche: khokha kwangempela isihloko ngasinye kuma-views angu-1,000
I-RPM yilokho okutholayo ngama-views angu-1,000 ngemuva kwesabelo se-YouTube. Ihamba ne-niche, izwe lezilaleli, ubude bevidiyo kanye nesikhathi sonyaka. Ithebula linikeza izikalo ze-third-party zama-niches angu-22 njengango-Okthoba 2026, bese lichaza ukuthi kungani ezezimali zikhokha kashumi kune-gaming nokuthi yini ongayishintsha ngaphandle kokushintsha okwenzayo.
Amaqiniso eplathifomu aqinisekisiwe ngo-22 Okthoba 2026 ngokumelene ne-YouTube ne-AdSense Help · Kuvuselelwa lapho imithetho ishintsha
| Isigaba | Ububanzi be-RPM yevidiyo ende (USD) | Isizathu |
|---|---|---|
| Ezezimali zomuntu siqu nokutshala imali | 8–20 USD Phezulu | Amabhange, abathengisi bamasheya nabavikeli bahlinzeka kakhulu abathengi abanenhloso |
| Ibhizinisi, ukumaketha ne-SaaS | 7–15 USD Phezulu | Abamemezeli bezinhlelo zekhompyutha bakhokhela ababukeli abangochwepheshe |
| Impahla nezikweletu zezindlu | 6–14 USD Phezulu | Izinqumo zokuthenga ezinenani eliphezulu |
| Imiyalo yezobuchwepheshe nezinhlelo | 5–12 USD Phezulu | Abamemezeli bamagajethi nezinhlelo; ukugcwala kwe-B2B |
| Imfundo namakhosi e-inthanethi | 4–10 USD Maphakathi | Abamemezeli bezemfundo yobuchwepheshe namakhosi; izikhathi zokubuka ezinde |
| Impilo, ukuphila kahle nezichazi zezokwelapha | 4–9 USD Maphakathi | Abamemezeli bamakhambi nokuphila kahle; inqubomgomo ikhawulela ezinye izihloko |
| Izimoto nezemoto | 4–9 USD Maphakathi | Izabelo zezitolo zezimoto nabakhiqizi |
| Izichazi zezomthetho nezomshuwalense | 6–15 USD Phezulu | Ezinye zama-CPC aphezulu kakhulu ekusesheni ziqhubekela ku-video |
| Ukuhamba | 3–8 USD Maphakathi | Izindiza, amahhotela namapulatifomu okubhuka; kuya ngesizini |
| Ikhaya, i-DIY nokulungisa | 4–9 USD Maphakathi | Abamemezeli bamathuluzi nemikhiqizo yasekhaya; isiqongo entwasahlobo |
| Ukulolonga umzimba | 3–8 USD Maphakathi | Izengezo zokudla nezingubo; izivumelwano zemikhiqizo zivame ukudlula izikhangiso |
| Ukukhulisa abantwana | 3–7 USD Maphakathi | Abamemezeli bezitolo nokunakekelwa kwezingane |
| Ukudla nokupheka | 2–6 USD Maphakathi | Ukudla kwezitolo ne-FMCG; inani eliphezulu, ama-bid aphansi |
| Ubuhle nefashini | 2–6 USD Maphakathi | Izivumelwano zemikhiqizo ne-affiliate zivame ukuthola ngaphezu kwezikhangiso |
| Ama-vlog ezindlela zokuphila | 2–5 USD Phansi | Izethameli ezibanzi, izikhangiso ezijwayelekile |
| Isayensi nezichazi | 3–7 USD Maphakathi | Isikhathi sokubuka eside; okuhlala njalo |
| Ubugebengu bangempela nokulandisa izindaba | 3–6 USD Maphakathi | Izikhangiso zaphakathi ezingxenyeni ezinde |
| Ukudlala amageyimu | 1–4 USD Phansi | Izethameli ezincane, ama-bid aphansi; ama-stream abalwa emahoreni |
| Ezokungcebeleka, amahlaya nokuphendula | 1–3 USD Phansi | Ibanzi, encane, ye-mobile |
| Umculo | 0.5–2 USD Phansi | Izikhathi zokubuka ezimfushane, izimangalo zamalungelo |
| Izithombe ezinyakazayo zezingane nomndeni | 0.5–2 USD Phansi | Okwenzelwe izingane kukhawulela amafomethi ezikhangiso nedatha |
| Ama-Shorts (noma yisiphi isigaba) | 0.03–0.15 USD Phansi | Ichibi lemali eyabelwanayo; umzila wabalandeli, hhayi owokuthola imali |
Izilinganiso zemboni ezikhomba isiqondiso, ngo-Okthoba 2026, zamavidiyo amade anezethameli zamazwe ahlukene; izethameli ezivela kakhulu e-US, e-UK, e-Australia noma e-Canada zihlala phezulu kububanzi ngabunye, ezivela kakhulu eNingizimu Asia noma e-Afrika zihlala ngezansi. Kuvuselelwa ngekota ngayinye. Alukho inombolo lapha engukuthi isiteshi sinaluphi sizoyitholile.
Kungani kunokwehluka
Izinto ezine ezibeka i-RPM yakho
Ngokulandelana kokuthi zishintsha kangakanani inombolo.
1. Ngubani omemezela ngalesi sihloko
Ibhange elithola ikhasimende lisho izinkulungwane; uphawu lwamabhisikidi ofinyelela entsheni lusho amasenti. Abamemezeli bahlinzeka ngokufanele, futhi isigaba sinquma ukuthi yibaphi abamemezeli abafika.
2. Lapho ababukeli bephila khona
Ividiyo efanayo ikhokhelwa nge-RPM engu-5–12 USD kubabukeli base-US kanye no-0.3–1.5 USD kubabukeli baseNdiya. Indawo yezethameli ku-Studio iyilona mbiko wokuqala ongawufunda. Bheka i-RPM ngezwe.
3. Ubude bevidiyo namafomethi ezikhangiso
Ngaphezu kwemizuzu eyisishiyagalombili kuvumela izikhangiso zaphakathi, ngokuvamile into eyodwa enkulu kunazo zonke. Izihloko ezimakwe njengezingemukeleki kubamemezeli zilahlekelwa amafomethi noma izikhangiso ngokuphelele.
4. Isizini
Izabelo zabamemezeli ziphakama ngo-Okthoba–Disemba bese ziphinde zisethwe ngoJanuwari. Ividiyo efanayo ingabonisa i-RPM ephindwe kabili ngoNovemba kunangoJanuwari.
Ongakushintsha
Khulisa i-RPM ngaphandle kokushintsha okwenzayo
Amasu angaphakathi kwe-niche yakho, hhayi i-niche entsha. Ngasinye siyisenzo, hhayi isithembiso.
- Thola indlela ekhokha kangcono ngaphakathi esihlokweni sakho. Ukupheka okushibhile ngukudla; ukulungiselela ukudla kwenhloso yezempilo kuyimpilo. Ukuvula amafoni kungokungcebeleka; "ifoni engcono kakhulu yebhizinisi elincane" ngebhizinisi. Ikhamera efanayo, abamemezeli abahlukile.
- Dlulela ngale kwemizuzu eyisishiyagalombili uma okuqukethwe kukufanele. Izikhangiso zaphakathi zisebenza kuphela evidiyweni ende engaphezu kwemizuzu eyisishiyagalombili. Ukugcwalisa kulimaza ukugcinwa kwababukeli; ukwakheka okufanele imizuzu eyishumi akulimazi.
- Finyelela emazweni anama-RPM aphezulu ngamagama-ngcazo, hhayi ngokuhumusha. Izihloko namagama-ngcazo esiNgisi kokuqukethwe ngolimi lwasekhaya kuvumela isabelo se-US, UK ne-Australia sikhule ngaphandle kokushintsha isiteshi.
- Gcina isabelo se-Shorts siqotho. Ukubukwa kwe-Shorts kuthela phansi i-RPM exubile; ngumzila wabalandeli. Linganisa i-RPM yevidiyo ende yodwa ku-Studio.
- Shicilela amavidiyo amahle kakhulu ku-Q4. Gcina imibono eqinile kakhulu ye-Okthoba kuya kuDisemba lapho abamemezeli besebenzisa kakhulu.
- Hlolela izivumelwano zemikhiqizo nge-CPM, hhayi nge-RPM. Abaxhasi bakhokha ngokubukwa okulindelekile nezibalo zabantu; i-RPM yakho ikutshela ukuthi ipulatifomu ikhokha ini, umbiko wakho wezethameli utshela abaxhasi ukuthi bathenga ini.
Imibuzo evame ukubuzwa
Imibuzo abayibuza abenzi bokuqukethwe
Iyini i-RPM enhle ku-YouTube?
I-RPM yimali umdali ayitholayo ngokubukwa okungu-1,000 ngemva kwesabelo se-YouTube, kuyo yonke imithombo yemali. Izilinganiso zezinkampani zangaphandle ngo-Okthoba 2026 zibeka i-RPM ye-long-form cishe ku-1–3 USD kwezokuzijabulisa nemidlalo (gaming), 3–8 USD kwezokuvakasha, ukudla, ukuqina komzimba nemfundo, kanye no-5–20 USD kwezezimali, ibhizinisi, isofthiwe, ezomthetho nezindlu nomhlaba (real estate), lapho izethameli zase-US, e-UK, e-Australia nase-Canada zisezingeni eliphezulu lebanga ngalinye, kanti i-Shorts iku-0.03–0.15 USD yonke indawo.
Uyini umehluko phakathi kwe-RPM ne-CPM?
I-CPM yimali abakhangisi abayikhokhayo ngokuboniswa kwezikhangiso okungu-1,000; i-RPM yimali oyitholayo ngokubukwa kwamavidiyo okungu-1,000 ngemva kwesabelo se-YouTube esingu-45% nangemva kokubala ukubukwa okungabonisanga sikhangiso nhlobo. I-RPM ihlala iphansi kune-CPM futhi yiyo inombolo ebalulekile kumdali. I-YouTube Studio ikhombisa kokubili; izivumelwano nemikhiqizo (brand deals) imvamisa zibekelwa intengo ngokwe-CPM, ngakho ukwazi eyakho kusiza ekuxoxisaneni.
Yisiphi isigaba se-YouTube esikhokha kakhulu?
Ezezimali zomuntu siqu nokutshala imali, kulandele ibhizinisi nesofthiwe, ezomthetho nomshwalense, kanye nezindlu nomhlaba (real estate), ngoba abakhangisi abangemuva kwalezi zihloko badayisa imikhiqizo ebiza kakhulu kubathengi abanenhloso yokuthenga. Izilinganiso zezinkampani zangaphandle zibeka i-RPM yazo ye-long-form cishe ku-6–20 USD ngo-Okthoba 2026, okuphindwe kaningana kwezokuzijabulisa noma imidlalo, nakuba izwe lezethameli likhuphula noma lehlise yonke i-niche ngesilinganiso esifanayo.
Kungani i-RPM yami iphansi kunezinga elijwayelekile lesigaba?
Imvamisa yizwe lezethameli: ababukeli base-India, eNigeria, ePakistan noma ePhilippines bakhokhelwa ingxenye encane yamanani ase-US kungakhathaliseki ukuthi i-niche iyini. Bese kuba ubude bevidiyo (ngaphansi kwemizuzu eyisishiyagalombili kusho ukuthi azikho izikhangiso ze-mid-roll), isizini (uJanuwari uphansi, i-Q4 iphezulu), izihloko ezingathandwa abakhangisi ezikhawulela izinhlobo zezikhangiso, kanye nengxenye enkulu yokubukwa kwe-Shorts enanini lonke. Hlola umbiko wezwe lezethameli (audience geography) ngaphambi kokushintsha i-niche.
Ingabe izwe lababukeli libaluleke kakhulu kunesigaba?
Imvamisa yebo. Ividiyo yezezimali ebukwa ikakhulukazi e-India ingakhombisa i-RPM ephansi kunevidiyo yokupheka ebukwa ikakhulukazi e-US, ngoba abakhangisi bafaka amabhidi ngokwezwe ngaphambi kokuba bawafake ngokwesihloko. Imihlahlandlela yamazwe kule sayithi inikeza ibanga lezilinganiso ezweni ngalinye kwangu-28; hlanganisa isiphindaphindi se-niche lapha nebanga lezwe elikhona lapho ukuze uthole okulindelekile okungokoqobo.
Ngingayikhuphula kanjani i-RPM yami ye-YouTube?
Yenza amavidiyo e-long-form angaphezu kwemizuzu eyisishiyagalombili ukuze izikhangiso ze-mid-roll zikwazi ukudlala; gcina izihloko zilungele abakhangisi; mboza i-angle ekhokha kakhulu ngaphakathi kwe-niche yakho (ukupheka ngebhajethi kungukudla, i-meal-prep yokwehlisa isisindo ingezempilo); yakha izethameli emazweni ane-RPM ephezulu ngezihloko nemibhalo engezansi (captions) yesiNgisi lapho i-niche ivumela khona; futhi ushicilele amavidiyo akho amahle kakhulu ku-Q4. Akukho kulokhu okuthembisa inombolo ethile; kushintsha ukuthi yiziphi izikhangiso ezingadlala nokuthi obani abazifakela amabhidi.
Ingabe i-RPM ye-Shorts iphansi kangako ngempela?
Yebo. Ama-Shorts akhokhelwa esikhwameni semali esabelwanayo ngemva kwezindleko zamalayisensi omculo, futhi izilinganiso zezinkampani zangaphandle zibeka i-RPM ye-Shorts cishe ku-0.03–0.15 USD ngokubukwa okungu-1,000 ngo-Okthoba 2026 kuwo wonke ama-niche. Kusukela ngo-1 Februwari 2027 ukwabelana ngemali ye-Shorts kuzophinde kudinge ukubukwa kwe-Shorts okufanelekile okuyizigidi ezingu-10 ezinsukwini ezingu-90 ezedlule. Thatha i-Shorts njengendlela eyakha ababhalisile futhi edlulisela ababukeli ku-long-form, hhayi njengomthombo wemali.
Wonke amathuluzi akuleli khasi ase-app ye-YouSEO, akhelwe abadali beselula.
I-YouSEO iyithuluzi lokukhulisa i-YouTube elisebenza nge-AI elisiza abadali ukuhlela, ukudala, ukuthuthukisa, ukuhlaziya nokukhulisa isiteshi se-YouTube — konke ku-app eyodwa. Xhumanisa isiteshi sakho kanye — i-app ifunda amahora okubuka akho wangempela, ama-engaged Shorts views nama-subscribers.
Yakhelwe phezu kwe-API esemthethweni ye-YouTube — ukugunyazwa okuvunywe yi-Google. I-YouSEO ayisoze yashintsha, yahlela, yasusa, noma yalayisha lutho esiteshini sakho — inika amandla kuphela ama-analytics nemininingwane yakho. Ungakuhoxisa ukufinyelela noma nini, futhi i-YouSEO ayisoze yacela iphasiwedi yakho ye-YouTube.
Kuthembekile kubadali abayizigidi eziyi-1+ · amathuluzi angu-33 e-AI · Mahhala ukuqala
Qhubeka
Imihlahlandlela namathuluzi ahlobene
RPMI-RPM ngokwezwe
Enye ingxenye yesibalo.
Qala
UmhlahlandlelaIsibali Semali se-YouTube
Ukubukwa × RPM yesigaba sakho nezwe lakho.
Qala
IsizindaImihlahlandlela yezwe
Ukukhokhwa, intela nezigaba emazweni angama-28.
Qala
YPPPersyaratan monetisasi
Okudingekayo ukuze uqale ukukhokhwa nhlobo.
Qala
UmhlahlandlelaIsijeneretha Sokuqukethwe Kwevidiyo
Guqula umbono okhokha kakhulu ube umbhalo wevidiyo.
Qala
UmhlahlandlelaYenza imali ngaphambi kwezikhangiso
Izivumelwano nemikhiqizo nama-affiliate ngokwesigaba.
Qala