Ungasikhulisa Kanjani Isiteshi se-YouTube Kusukela Kuziro
Okulandelayo - uhlaka lwezinyathelo ezingu-7 kusukela ku-0 kuya ku-1,000
Funda umhlahlandlelaUma ucinga ukuthi ungasiqala kanjani isiteshi se-YouTube, nali iqiniso elimsulwa: ukusetha ngokwakho kulula, futhi cishe yonke eminye imihlahlandlela igcina lapho. Lo mhlahlandlela ukhuluma ngokusetha kanye nezinqumo ezimbili ezenziwa ngaphambi kokulayisha #1, ezinquma ngempela ukuthi isiteshi sizophumelela yini.
Impendulo esheshayo
Ukuqala isiteshi se-YouTube kuthatha cishe imizuzu engu-30: dala i-akhawunti ye-Google, misa igama lesiteshi ne-handle yaso, engeza ubuciko besiteshi, bese ushintsha izilungiselelo ezimbalwa ezibalulekile. Okwehlukanisa iziteshi ezikhulayo nalezo ezimile yilokho okwenzeka ngaphambi kokulayisha kokuqala - isinqumo esicacile se-niche kanye nohlelo lwangempela lwevidiyo yokuqala. Kokubili kuchazwe ngezansi.
Isithiyo esikhulu phakathi kwabantu abaningi nokulayisha kwabo kokuqala akulona ikhono - wuhlu lwemishini olucatshangelwayo nje. Iziteshi obuka zona zaqala zincane kakhulu kunalokho ocabanga, futhi inkundla ayilinganisi izinga lokukhiqiza; ilinganisa ukuthi ababukeli bayahlala yini. Konke okudingayo ngempela ngosuku lokuqala cishe sekuvele kusephaketheni lakho.
Okudingayo ngempela kuyivelakancane kunemishini: isinqumo esisodwa esicacile sokuthi isiteshi sakho senzelwe bani, nohlelo lwevidiyo yokuqala abantu abayifunayo ngempela. Lezi zinto ezimbili - ezichazwe ezingxenyeni ezilandelayo - ziwumugqa wangempela wokuqala. Lonke uhlu olungezansi luyimvume yokuthi uqale namuhla.
Okudingayo
Okungakudingi
Uzosebenzisa ucingo kuphela kusukela ekuqaleni kuze kube sekugcineni? Kukhona ingxenye ephelele ngalokho ngezansi.
Le yimizuzu engu-20 enomthelela omkhulu kunayo yonke empilweni yesiteshi sakho. I-niche akuyona ijele - iyisithembiso esenzelwa isibukeli esithile, futhi yiyona evumela isistimu yokufanisa ukuthi ifunde ukuthi kufanele ikukhombise bani. Phendula le mibuzo emine ekhasini elilodwa ngaphambi kokuthi udale i-akhawunti.
Hhayi angu-5 - angu-50. Uma kukunzima ukubhala izihloko zamavidiyo ezingu-15 ku-niche ethile, umthombo awujulile ngokwanele. Khetha isihloko lapho imibono ifika ngokushesha kunokuba ungayiqopha; yileso ozobe usasenza ngenyanga yesithupha.
“Wonke umuntu” akusiye muntu. Bhala umusho owodwa ochaza isibukeli esisodwa - isimo saso, lokho esizama ukukwenza, lokho esikuthayipha ekusesheni ebusuku. Zonke izinqumo zokusetha ezilandelayo, kusukela ku-handle yakho kuya esihlokweni sevidiyo yakho yokuqala, ziba lula uma lowo musho usukhona.
Uthando ngaphandle kwesidingo luyidayari nje. Thatha imibono yakho engu-10 engcono yezihloko bese uhlola ukuthi abantu bangempela bayazisesha yini - Isenzi Samagama Asemqoka sikukhombisa inani langempela lokusesha ngomzuzu owodwa. Ufuna ubufakazi besidingo ngaphambi kokuthi uqophe ngisho isithombe esisodwa.
Yiba neqiniso ngesimo sakho sangempela sokuqopha - isikhala, umsindo, isikhathi, nokukhululeka phambi kwekhamera. I-niche ongayenza njalo ngesonto lapho uhlala khona ngempela ingcono kune-niche edinga ukusetha ongenakho. Amafomethi angabonisi ubuso nawo ayabalwa; ukukhuluma ubhekene nekhamera akuphoqelekile.
Udinga imibono kuqala? Umhlahlandlela wethu wokukhulisa isiteshi kusukela kuziro unemibono engu-10 yeziteshi zabaqalayo esenendawo yangempela ngo-2026 - qala lapho, bese ubuya.
Ingxenye yobuchwepheshe. Izinyathelo eziyisikhombisa, cishe imizuzu engu-30 sekukonke - ngasinye siyashesha, futhi ngasinye sikhona ngesizathu ozosibonga kamuva.
1.Dala (noma ukhethe) i-akhawunti ye-Google
Isiteshi sakho sixhunywe ku-akhawunti ye-Google. Cabanga ukusebenzisa entsha eyenzelwe isiteshi kuphela - igcina i-analytics, amazwana, nokubambisana kuhlukene ne-inbox yakho yomuntu siqu, futhi yenza kube lula ukunikeza abanye ukufinyelela kamuva.
2.Dala isiteshi ngokwaso
Ku-YouTube, vula isithombe sakho sephrofayela → Dala isiteshi. Khetha isiteshi (hhayi nje iphrofayela yomuntu siqu) ukuze uthole ukufinyelela ku-YouTube Studio, ku-analytics, nasekwenzeni ngokwezifiso kusukela ngosuku lokuqala.
3.Khetha igama lakho ne-handle
Lenze libe lula ukulisesha futhi lihlale lisebenza nasesikhathini esizayo: kube lula ukulipela ngomlomo, kungabi nezinombolo esikhundleni sezinhlamvu, futhi libe banzi ngokwanele ukuthi lisinde njengoba i-niche yakho ikhula. I-@handle yakho kufanele ifane negama lesiteshi ngangokunokwenzeka - yiyona abantu abayithayiphayo futhi evela lapho kukhulunywa ngawe.
4.Engeza isithombe sephrofayela ne-banner
Isithombe sephrofayela sivela sisincane kakhulu - ubuso obucacile noma uphawu olulula olugqamile, kungabi nemininingwane eminingi. I-banner idinga ukuthi isithembiso sakho somusho owodwa sifundeke kalula ocingweni. Izilinganiso nendlela esheshayo yokwenza kokubili kusengxenyeni yobuciko besiteshi ngezansi.
5.Bhala incazelo yesiteshi
Imisho emibili: isiteshi senzelwe bani, nokuthi bazothola ini. “Ngisiza [isibukeli] ukuthi [umphumela] nge-[ifomethi]” kwanele - faka amagama isibukeli sakho esingawasesha, ngoba incazelo iyafakwa enkombeni yokusesha.
6.Shintsha izilungiselelo ezi-5 ezibalulekile
Izilungiselelo ezizenzakalelayo zokulayisha (ukubonakala, isigaba, ulimi), amagama asemqoka esiteshi, ukuqinisekiswa kwezici ngenombolo yakho yocingo (lokhu kuvula izithonjana ozenzela zona), izinhlu zokudlala ezibonakalayo ekhasini lesiteshi, nenani lababhalisile elishiywa libonakala. Ithebula elingezansi likhombisa ukuthi yini ongayeqa.
7.Xhuma ocingweni lwakho
Faka i-YouTube Studio ocingweni lwakho bese ungena. Uzophendula amazwana okuqala, ubheke i-analytics, futhi ulungise izihloko zamavidiyo noma ngabe ukuphi - iziteshi eziphendula ehoreni lokuqala yizona ezinqoba ihora lokuqala.
| Isilungiselelo | Isinqumo | Kungani |
|---|---|---|
| Izilungiselelo ezizenzakalelayo zokulayisha | Shintsha | Gcwalisa kusengaphambili ukubonakala, isigaba, nolimi kanye nje esikhundleni sokukwenza njalo uma ulayisha. |
| Amagama asemqoka esiteshi | Shintsha | Isikhombisi esincane sokuhambisana esithatha imizuzu emibili ukusisetha kahle. |
| Ukuqinisekiswa kwezici (ucingo) | Shintsha | Kuvula izithonjana ozenzela zona - akunakugwenywa uma ufuna ukupakisha okuhle. |
| Ukubonakala kwenani lababhalisile | Shiya kuvuliwe | Ukulifihla kubukeka sengathi uyacasha; izinombolo ezincane eziqotho zilungile. |
| Uphawu lwamanzi oluzenzakalelayo lwevidiyo | Ziba okwamanje | Umthelela omncane - lusethe kamuva lapho isiteshi sesinobunjalo obucacile. |
| Ithebhu yokwenza imali | Ziba okwamanje | Akukho okufanele ukwenze lapha kuze kube yilapho imibandela isiseduze. |
Imithetho emibili yesithombe sephrofayela: kufanele sifundeke ngosayizi wohlamvu lwemali, futhi kufanele sibukeke njengesiteshi esifanayo yonke indawo lapho sivela khona. Isithombe esihlanzekile sobuso noma umumo owodwa ogqamile phezu kombala owodwa - kuphelile.
Nge-banner, okuwukuphela kwesilinganiso esibalulekile nsuku zonke yilokhu: i-YouTube iyisika kakhulu ku-TV nasekhompyutha, ngakho gcina umbhalo wakho nesethembiso sakho ngaphakathi endaweni ephephile emaphakathi, ngaphandle kwalokho amafoni azokunquma.
Indlela esheshayo: Umenzi Wezithombenyana wenza nama-banner esiteshi - khetha isakhiwo, faka umusho wakho wesethembiso, ukhiphe kokubili, bese ubuyela engxenyeni ekhulisa iziteshi ngempela.
Yilapha lo mhlahlandlela uhlukana khona nazo zonke izifundo ezithi “chofoza lapha, bese lapha.” Ukusetha kukunika isiteshi; lolu hlelo lukunika ividiyo yokuqala enethuba langempela.
Akekho osesha “ivlog yami yokuqala.” Ividiyo yakho yokuqala kufanele iphendule umbuzo isibukeli sakho esesiwuthayipha kakade - yileyo kuphela indawo (Ukusesha) lapho isiteshi esingenabo ababhalisile singancintisana khona ngokulinganayo. Thola leyo nkulumo usebenzisa Isenzi Samagama Asemqoka, noma ubambe isihloko esikhulayo usebenzisa Imibono Yamavidiyo Adumayo.
Ukuqala ngokupakisha kungumehluko omkhulu kunayo yonke endleleni yokusebenza phakathi kweziteshi ezikhulayo nalezo eziqagelayo. Bhala isihloko sevidiyo usebenzisa Isenzi Sezihloko, dweba isithonjana, bese usihlola usebenzisa Isikolo Sokuchofoza Sezithombenyana. Uma ukupakisha kungakwazi ukuheha ukuchofoza, shintsha ividiyo - ngaphambi kokuthi ibe khona, ngesikhathi ukuyishintsha kungabizi lutho.
Awudingi umbhalo ophelele - udinga isiqalo. Imizuzwana yokuqala engu-30 inquma igrafu yakho yokugcinwa, futhi ukuyenza ngaphandle kokulungiselela yindlela amavidiyo amahle afa ngayo. Dweba uhlaka usebenzisa Umakhi Wombhalo bese ulolonga umugqa wokuvula usebenzisa Umbhali Wezingono Eziyaluzelayo.
Ividiyo eqinile yemizuzu engu-6 oyishicilela ngempela ingcono kunevidiyo enkulu yemizuzu engu-20 efela esofthiweni yakho yokuhlela. Okuqediwe kungcono kunokuphelele; umsebenzi wokulayisha #1 ukuba khona, ukukufundisa inqubo, nokunikeza isistimu iphuzu layo lokuqala ledatha.
Ukuqala ngocingo akuyona inguqulo eshibhile ye-YouTube - kubadali abayizigidi kuyindlela nje i-YouTube eyenziwa ngayo, futhi inkundla yakhelwe lokho. Ukuqopha, ukuhlela, ukulayisha, ukuphendula umphakathi, ne-analytics konke kwenziwa kusukela ekuqaleni kuya ekugcineni ocingweni, futhi ababukeli abakwazi ukubona umehluko uma izisekelo zilungile.
Izisekelo: ukuhlela isithombe kahle nomsindo kuhlala kubaluleke kakhulu kunezinga lekhamera. Qopha eduze kwewindi ukukhanya kushaya ebusweni bakho, gcina ucingo luzinzile ngokulweyamisa entweni eqinile, futhi usondeze imakrofoni - umsindo ohlanzekile ugcina ababukeli naphezu kwevidiyo engaphelele, kodwa okuphambene nalokho akwenzeki. Qopha ucingo luvundlile kumavidiyo amade, luqondile kuma-Shorts.
Imibhalo ngaphandle kwesikrini sesibili: Umakhi Wombhalo uskrola umbhalo wakho kulo kanye ucingo oqopha ngalo, ukuze ukwazi ukubheka ekhamera ngaphandle kokusebenzisa izandla. Ekuhleleni, noma yiluphi uhlelo olukhulu lwamahhala lokuhlela ocingweni luyakwazi ukusika, ukufaka imibhalo engezansi, nomculo - khetha olulodwa ulufunde kahle esikhundleni sokuzama zonke.
Lunyathelise, uluthathe isithombe-skrini, ulubophe. Uma wonke amabhokisi esemakiwe, layisha - hhayi ngaphambi kwalokho, futhi ngokuqinisekile hhayi ngemva kwamasonto amathathu okucwenga.
Okunye futhi: lokho okwenzayo emahoreni okuqala angu-48 ngemva kokulayisha kubalulekile njengokulayisha ngokwako - nakhu okufanele ukwenze ngqo.
Impendulo eqotho: hhayi ku-YouTube ngokwayo ngosuku lokuqala. I-YouTube Partner Program inemibandela - ababhalisile abangu-1,000 kanye nezimfuneko zamahora okubuka noma zokubukwa kwama-Shorts - futhi incazelo ephelele itholakala kumhlahlandlela wethu wezimfuneko zokwenza imali, ngakho ngeke siyiphinde lapha.
Kodwa “ngaphambi kokwenza imali” akusho “ngaphambi kwemali engenayo.” Izixhumanisi ze-affiliate, ukuxhaswa kweziteshi ezincane, kanye nemikhiqizo yakho akunawo umkhawulo wababhalisile, futhi iziteshi ezincane zisebenzisa kokuthathu kusukela ekulayisheni kwazo kokuqala. Azikho izibalo noma imigqa yesikhathi lapha, ngoba eziqotho azikho - kodwa lezi zindlela ziyiqiniso, futhi sichaza ngayinye ku- Yenza Imali ku-YouTube Ngaphandle Kokwenza Imali.
Lonke leli phutha livamile, lonke liyagwemeka, futhi lonke likulahlekisela amasonto. Umusho owodwa ngalinye - thatha isithombe-skrini sethebula.
| Iphutha | Yenza lokhu esikhundleni salokho |
|---|---|
| Ukulayisha ngaphandle kwe-niche | Yenza kuqala isinqumo se-niche sekhasi elilodwa - yonke ividiyo kufanele isebenzele isibukeli esifanayo. |
| “Siyakwamukela esiteshini sami” njengevidiyo #1 | Akekho osesha izingeniso - phendula umbuzo abantu asebevele bewuthayipha. |
| Ukukopisha amafomethi eziteshi ezinkulu | Iziteshi ezinkulu ziwina ngegama lazo; iziteshi ezintsha ziwina ngokuphatha kangcono izihloko abantu abazisesha. |
| Ukuthenga ababhalisile | Ababhalisile abangasebenzi bonakalisa amasignali awo wonke amavidiyo ozowalayisha - khulisa ababukeli bangempela kuphela. |
| Ukulayisha nsuku zonke, bese uyakhathala | Khetha isigqi ongasigcina izinyanga eziyisithupha - ividiyo eyodwa enhle ngesonto ingcono kunezikhombisa ezenziwe ngokuphuthuma. |
| Ukunganaki izihloko zamavidiyo nezithonjana | Ukupakisha kunquma ukuthi ukhona yini obona okuqukethwe - kwenze ngaphambi kokuqopha. |
| Ukwahlulela isiteshi ngamavidiyo ama-3 | Isistimu yokufanisa idinga idatha - zibophezele eqoqweni lamavidiyo ngaphambi kokuthi uhlole noma yini. |
Dala i-akhawunti ye-Google, vula i-YouTube bese udala isiteshi, khetha igama ne-handle, engeza isithombe sephrofayela ne-banner, bese ushintsha izilungiselelo ezimbalwa ezizenzakalelayo - cishe imizuzu engu-30 yomsebenzi. Ngaphambi kokulayisha noma yini, nquma i-niche eyodwa bese uhlela ividiyo yokuqala ngesihloko abantu abasiseshayo ngempela.
Yebo. Ukudala isiteshi, ukulayisha amavidiyo, nokusebenzisa i-YouTube Studio akukhokhelwa lutho, futhi ucingo lwanele ukuqopha nokuhlela. Okuwukuphela kokutshala kwangempela yisikhathi nokungaguquguquki.
I-YouTube Partner Program idinga ababhalisile abangu-1,000 kanye namahora okubuka omphakathi angu-4,000 noma ukubukwa kwama-Shorts okuyizigidi ezingu-10 ezinsukwini ezingu-90, kanye nezimfuneko zenqubomgomo ne-akhawunti. Incazelo ephelele, okuhlanganisa nezinga langaphambili lokuxhaswa ngabalandeli, isemhlahlandleleni wethu wokwenza imali.
Yebo - isiteshi esiqala ngocingo siyindlela esemthethweni ngokuphelele, hhayi ukuyekethisa. Amakhamera ocingo anamuhla angaphezu kokwanela; beka phambili umsindo ohlanzekile nokuhlela isithombe okuzinzile, futhi ungaqopha, uhlele, ulayishe ngaphandle kokuthinta ikhompyutha.
Impendulo eqondile yombuzo abantu asebewusesha kakade ku-niche yakho - hhayi isingeniso sesiteshi. Khetha isihloko esisodwa abantu abasiseshayo, bhala isihloko sevidiyo futhi wenze isithonjana ngaphambi kokuqopha, futhi ugcine ividiyo igxilile futhi ingaphansi kwemizuzu engu-8.
Awukho umugqa wesikhathi omisiwe, futhi noma ubani okushela owodwa uyaqagela. Ukukhula kuncike esidingweni se-niche, ekupakisheni, nasekungaguquguquki - iziteshi ezikhetha izihloko eziseshwayo futhi zishicilele ngesigqi esizinzile ngokuvamile zibona amasignali abalulekile phakathi kwamashumi ambalwa amavidiyo azo okuqala, hhayi kumavidiyo ambalwa okuqala.
Cha - ungalayisha kusukela ngosuku lokuqala ungenabo nhlobo ababhalisile. Isibalo sababhalisile abangu-1,000 singumkhawulo wokwenza imali, hhayi imfuneko yokulayisha, futhi okuwukuphela kwendlela yokusifinyelela ukulayisha.
Okulandelayo - uhlaka lwezinyathelo ezingu-7 kusukela ku-0 kuya ku-1,000
Funda umhlahlandlelaIsitebhisi sezigaba ezibalulekile, isinyathelo ngesinyathelo
Funda umhlahlandlelaLokho isistimu ekulinganisayo kusukela ekulayisheni #1
Funda umhlahlandlelaYonke imibandela, ichaziwe
Funda umhlahlandlelaUcwaningo lwesihloko, isihloko sevidiyo, amaphuzu esithonjana, umbhalo, i-hook - isinyathelo ngasinye sohlelo lwevidiyo yokuqala sinethuluzi lamahhala elikulindile. Qala ngesihloko bese wehla ngohlu lokuhlola.
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