Isiqondiso Sokukhula · Tholakala Ekusesheni
Ubhale isihloko sakho ekusesheni kwe-YouTube futhi ividiyo yakho ayikho ekhasini lokuqala. Mhlawumbe ngisho nasekhasini lesithathu. Lesi yisizathu esivamile esenza abenzi bokuqukethwe bayeke ukulayisha.
Izikhathi eziningi ividiyo ilungile. Iphaketishwe yombuzo ongawubhali muntu. I-YouTube SEO umsebenzi wokuphaketha ividiyo - umbuzo, isihloko, incazelo, amathegi, ne-thumbnail - ukuze i-YouTube ifanise nalokho abantu abekushayo futhi ibonise kubo. Le siqondiso se-YouTube SEO sichaza izimpawu ezine i-YouTube ezisebenzisayo ukuklela ividiyo ekusesheni, kanye nokuhlola kweminyaka eyisithupha okufanele ukwenze ngaphambi kokushicilela.
Incazelo
I-YouTube SEO umsebenzi wokuphaketha ividiyo - umbuzo, isihloko, incazelo, amathegi, ne-thumbnail - ukuze i-YouTube ifanise nalokho abantu abekushayo futhi ibonise kubo.
Ividiyo ngayinye oyilayishayo inephakheji. Iphakheji yilokho i-YouTube efunda ngaphambi kokuba othile acindezele play: amagama esihlokweni, imigqa yokuqala yencazelo, amathegi, nesithombe se-thumbnail. I-YouTube iphinde ifunde okushiwo evidiyweni, kodwa iphakheji yindawo ocacisa ngayo ngokucacileyo ukuthi yimuphi umbuzo ividiyo eyiphendulayo.
Uma iphakheji ifana nokusesha okwangempela, i-YouTube ingazama ividiyo phambi kwabantu ababhale lokho okusesha. Uma ingafani, ividiyo ingaba enhle kodwa ihlale ingabonakali. Akekho obona, ngakho akekho ophendulayo.
Izeluleko eziningi nge-YouTube SEO zidala. Imiqondo emithathu yenza umsebenzi omningi ube yize:
I-YouTube ibonisa amavidiyo ezindaweni ezintathu eziyinhloko. Search ikhasi lemiphumela ngemva kokuba othile abhale umbuzo. Browse ifidi yasekhaya isibukeli esiyibonayo lapho evula i-app. Suggested uhlu oluseduze nangemva kwevidiyo othile abukayo.
Ukusesha kuhlukile kwamanye amabili ngoba isibukeli sitshela i-YouTube ngokucacile ukuthi yini efisayo. Lokhu kuyindlela eqondile yokutholakala, ikakhulukazi kwevidiyo ephendula umbuzo ocacile. Lezi zindawo ezintathu zixhumene. Ividiyo esebenza kahle ekusesheni iqoqa isikhathi sokubuka nezimpendulo ezinhle, futhi i-YouTube isebenzisa lezo zimpendulo lapho inquma ukuthi ibonise kuphi ividiyo. I-analytics yakho ibonisa ukuthi ingakanani ithrafikhi yakho evela endaweni ngayinye, futhi ukuhlanganiswa kuhlukile kushaneli ngayinye.
Awukwazi ukucela i-YouTube ibeke ividiyo efidini yasekhaya yomuntu. I-Browse ne-Suggested zixhomeke ekutheni izibukeli ziphatha kanjani ngemva kokubona ividiyo. Ukusesha kuqala isinyathelo esisodwa ngaphambili. Ngaphambi kokushicilela, unquma ukuthi yimuphi umbuzo ividiyo eyiphendulayo nokuthi iphakheji ichaza kanjani.
Yingakho i-YouTube SEO ifanele umzamo kubenzi bokuqukethwe kuzo zonke izigaba. Ayishintshi ividiyo enhle. Inika ividiyo enhle ithuba elilungile lokutholakala ngabantu abesivele beyifuna.
Thola Inkinga Yangempela
I-Video SEO ukuphaketha kokulayishwa okukodwa. I-channel SEO ukuthi isiteshi sonke sichaza kanjani ku-YouTube ukuthi simayelana nani. Zilungisa izinkinga ezahlukene, ngakho qala ukuqonda ukuthi yikuphi onalo.
Ungazazi kanjani ukuthi yikuphi inkinga yakho: uma ividiyo eyodwa ithola ukubonakala okuncane kakhulu ekusesheni kunokulayishwa kwakho okunye, sebenzela i-video SEO yaleyo vidiyo. Uma wonke amavidiyo alwisana ukuthola ukubonakala ekusesheni, bheka isiteshi kuqala. Indaba ingase ibe banzi kakhulu ukuze i-YouTube ikwazi ukubonisa kubani.
Iziteshi eziningi zidinga okuncane kokubili. I-channel SEO ivamise ukusethwa kanye, bese isekelela konke okulayishwayo ngemva kwalokho. I-video SEO kufanele yenziwe njalo ngokulayishwa, ngoba ividiyo ngayinye idinga umbuzo wayo ocacile. Ungabona ukuthi yimaphi amavidiyo akho athola ukubonakala ekusesheni, nokuthi yimaphi angatholiyo, ku i-analytics yesiteshi sakho.
Indlela i-YouTube Eklela Ngayo Ividiyo
I-YouTube iklela ividiyo ekusesheni ngokusekelwe ezimpawini ezine: ukuthi ifana kangakanani nombuzo, ukuthi abantu bayichofoza kangaki, isikhathi ababukayo, nokuthi banelisekile kangakanani ngemva kwalokho. Ezimbili zokuqala zixhomeke ekuphaketheni kwakho. Ezimbili zokugcina zixhomeke kuyo ividiyo uqobo.
| Isignali | Okubhalwa yi-YouTube | Okungashintshwa |
|---|---|---|
| Ukufanisa kombuzo | Ukuthi isihloko, incazelo, amathegi, nokuqukethwe kwevidiyo kufana kangakanani namagama othile ayewasebenzisa | Khetha umbuzo owodwa uwufake esihlokweni nasemigqeni emibili yokuqala yencazelo |
| Ukuchofoza | Ukuthi abantu bakhetha kangaki ividiyo yakho lapho ivele emiphumeleni yokusesha | Yenza isihloko ne-thumbnail zicace, ziqondile, futhi zihambisane |
| Isikhathi sokubuka | Isikhathi abantu ababukayo ngemva kokuchofoza kusuka kulokho kusesha | Nikeza okuthenjwayo esihlokweni kusenesikhathi futhi ugcine ijubane liqhubeka |
| Ukwaneliseka | Ama-like, amacomment, ukwabelana, ukuchofoza “Not interested”, nezimpendulo zezinhlolovo zababukeli | Phendula umbuzo ngokuphelele ukuze izibukeli zizwe ividiyo ifane isikhathi sazo |
Ikhasi le-YouTube eli indlela ukusesha kwe-YouTube okusebenza ngayo lichaza umqondo ofanayo njengokufaneleka, ukuzibandakanya, nekhwalithi.
Kuyini. Ukufanisa kombuzo ukuthi ividiyo yakho ifane kangakanani namagama othile ayewabhala. Indlela i-YouTube efunda ngayo. I-YouTube iqhathanisa ukusesha nesihloko sakho, incazelo, amathegi, nokushiwo evidiyweni. Uma kufana kakhulu, kuvame ukubonakala kuleso sesho. Okushintshayo. Khetha umbuzo owodwa ngevidiyo. Sebenzisa amagama awo eduze kokuqala kwesihloko nasomusho wokuqala wencazelo. Yisho namagama evidiyweni ukuze okukhulunywayo nephakheji kuhambisane.
Kuyini. Ukuchofoza yimoments lapho isibukeli sikhetha ividiyo yakho ekhasini lemiphumela. Indlela i-YouTube efunda ngayo. I-YouTube ibona ukuthi abantu abasesha umbuzo bakhetha kangaki ividiyo yakho kunamanye ekhasini. Ividiyo eboniswa kaningi kodwa ikhethwa kancane iboniswa kancane ngokuhamba kwesikhathi. Okushintshayo. Isihloko ne-thumbnail. Yenza isihloko sibe siqondile, futhi i-thumbnail ibonise umqondo owodwa ohambisana naso. Hlola isithombe nge Thumbnail Click Score ngaphambi kokushicilela.
Kuyini. Isikhathi sokubuka yisikhathi izibukeli ezihlala ngemva kokuchofoza. Indlela i-YouTube efunda ngayo. I-YouTube ibheka isikhathi sokubuka sevidiyo kusuka ekusesheni okuthile. Uma abantu abasesha umbuzo baqhubeka nokubuka, ividiyo ibonakala iphendula kahle lolo mbuzo. Okushintshayo. Nikeza okuthenjwayo esihlokweni kusenesikhathi. Sika izingeniso ezide. Gcina isigaba ngasinye sihamba siye emphendulweni isibukeli esifunayo.
Kuyini. Ukwaneliseka ukuthi izibukeli zijabule ngokubuka. Indlela i-YouTube efunda ngayo. I-YouTube ibheka ama-like, amacomment, ukwabelana, ukuchofoza “Not interested”, nezimpendulo zezinhlolovo. Okushintshayo. Phendula umbuzo ngokuphelele. Ungafihli impendulo ekugcineni. Isihloko esithenjisa ngaphezu kokulethwa kwevidiyo yindlela ecacile yokulahlekelwa ukwaneliseka.
Sebenzela izimpawu ngendlela efanele. Uma ividiyo ingabonisi ngokuphelele kumbuzo wayo, qala ngokufanisa kombuzo. Uma iboniswa kodwa ikhethwa kancane, sebenzela ukuchofoza. Uma ikhethiwe kodwa izibukeli zihamba kusenesikhathi, iphakheji isebenza futhi ividiyo uqobo idinga umsebenzi. Ukwaneliseka kulandela lapho ividiyo iphendula okuthenjiswe esihlokweni.
Ukusesha kuyingxenye eyodwa. Ngokwe-browse, i-suggested, ne-Shorts, funda indlela i-algorithm ye-YouTube esebenza ngayo.
Hlanganisa Konke
Ingxenye ngayinye yephakheji inomsebenzi owodwa. Igama eliyinhloko libeka umgomo, isihloko nencazelo ziyithwala, amathegi asekeza, i-thumbnail ithola ukuchofoza, futhi isikolo sihlola ukuthi zonke ziyavuma.
Khetha umbuzo owodwa ngevidiyo. Umbuzo yibinzana eliqondile isibukeli esilibhala, njenge “how to edit on a phone” kunokuba “editing”. Ngaphambi kokuthwebula, qala ukubhala ibinzana ekusesheni kwe-YouTube. Uma luvela ohlwini lwe-autocomplete, abantu bayalusesha. Uma lungaveli, sebenzisa amagama avele khona. YouTube video keyword tool libonisa imibuzo ehlobene nokuthi imibuzo ngayinye igcwele kangakanani, ukuze ukhethe eyodwa onethuba elifanele.
Beka umbuzo kuqala nokuthenjiswa okwesibili. “How to edit on a phone: 5 cuts for cleaner videos” itshela i-YouTube ukuthi ividiyo iphendula ini futhi itshela isibukeli ukuthi kungani sichofoze. Gcina isihloko singaphansi kwamagama angu-60 ukuze singasikwa esikrinini sefoni. Qinisekisa isihloko ne-thumbnail zisho okufanayo, ngoba izibukeli ziyazithoba lapho zingavumelani. isenzi sesihloko ingakunikeza izinguqulo eziningana zombuzo ofanayo ukuze uqhathanise.
I-YouTube ibonisa cishe imigqa emibili yencazelo ngaphambi kokuthi “…more”. Sebenzisa le migqa kahle. Bhala umusho owodwa wemvelo ohlanganisa umbuzo futhi ochaza okuzotholwa isibukeli. Ngemva kwalokho, engeza umongo: okukhulunywa yividiyo, amalinki emavidiyo ahlobene, nezahluko anezikhathi ukuze izibukeli zigezele endaweni edingwayo. Ungaqali nge-link noma uhlu lwezinkundla zokuxhumana. Lokho kudla imigqa emibili i-YouTube ebonisa kuqala.
Amathegi yisignali encane esekelayo. Sebenzisa ambalwa athile: umbuzo uqobo, ukuhlukahluka okuvamile kokubhalwa, nemigomo ehlobene. Uhlu olufushane oluqondile kulula ukulugcina lufanele kunohlu olude olungenamqondo. Uma isihloko singalungile, ukulungisa amathegi ngeke kulungise ividiyo.
I-thumbnail ayifundwa ngamagama asemqoka, kodwa inquma ukuchofoza. Bonisa umqondo owodwa. Yenze ifundweke efonini, lapho ivame ukubonakala incane. Gcina umbhalo mfushane, futhi ungaphindi isihloko igama negama. Yengeza kukho. Ikakhulu, gcina i-thumbnail ihambisana nesihloko, ukuze isibukeli sazi ukuthi ividiyo iletha okufunwa ukusesha.
Isikolo sephakheji sihlola ukuthi izingxenye ziyavumelana yini. Ingabe kukhona umbuzo ocacile? Isihloko siyiqala yini? Imigqa emibili yokuqala yencazelo iyithwala yini? Amathegi asekeza yini? I-thumbnail iyahambisana yini? Kuhlolwa lokho olulawulayo ngaphambi kokushicilela. Akuklingi isikhathi sokubuka noma ukugcinwa. Lokho kuvela kuyo ividiyo ngemva kokuba abantu beyibuke. Isikolo esiphezulu sisho iphakheji ilungele. Ividiyo isadingeka ukuthi ilethe.
Umkhuba olula kakhulu ukuhlola ividiyo ngayinye ngaphambi kokuba iye bukhoma. Namathisela isihloko nencazelo yokudrafu, noma i-link yevidiyo esivele ishicilelwe, ku YouTube SEO Checker. Ilinganisa iphakheji futhi ilista okufanele kulungiswe kuqala, ukuze ungaqageli ukuthi yiyiphi ingxenye ebuthakathaka. Ukuze ubone isithombe esibanzi ngaphandle kokusesha, bona indlela yokuthola ukubukwa okuningi ku-YouTube.
Ngakunye kwenza kube nzima ukwenza ividiyo ifane noma ikhethwe. Konke kulula ukukulungisa.
I-h joke noma ibinzana elingacacile alifani nokusesha. Isihloko esicacile ngamagama esibukeli sinikeza i-YouTube okungafaniswa.
Isihloko esizama ukumboza ukusesha okuthathu asinikezi i-YouTube ukufanisa okucacile kunokuphi. Khetha umbuzo owodwa wenze amavidiyo ahlukene ezinye.
Imigqa emibili yokuqala yingxenye yodwa eboniswayo ngaphambi kokuthi “…more”. I-link noma uhlu lwezinkundla luthatha indawo okufanele ihole umbuzo.
Amathegi amaningi ahlobene kancane awengezi ukufaneleka. Kwenza kube nzima ukubona ukuthi yimuphi umbuzo ividiyo eyenzelwe.
Uma i-thumbnail ithenjisa okukodwa nesihloko esithize, izibukeli ziyazithoba. Ukuzithoba kusho ukuchofoza okuncane kubantu abaseshile.
Amavidiyo asematholeni ukubonakala angaphinde aphaketishwe. Isihloko esicacile noma umugqa wokuqala wencazelo ongcono angasiza ividiyo endala ifane nokusesha okuvele kuvela kukho.
Yenza lezi zinyathelo eziyisithupha kukho konke okulayishwayo, kulolu hlelo. Isinyathelo ngasinye sithatha imizuzu embalwa.
Bhala ibinzana ekusesheni kwe-YouTube uqinisekise ukuthi luvela ohlwini lwe-autocomplete.
Beka umbuzo ekuqaleni kwesihloko, gcina isihloko singaphansi kwamagama angu-60, futhi uqinisekise ukuthi ihambisana ne-thumbnail.
Bhala umusho owodwa wemvelo ohlanganisa umbuzo futhi ochaza okuzotholwa isibukeli.
Sebenzisa umbuzo, ukuhlukahluka okuvamile kokubhalwa, nemigomo ehlobene.
Qinisekisa ukuthi ibonisa umqondo owodwa, iyafundeka ngokucacile esayizi encane, futhi isho okufanayo nesihloko.
Yenza ukuhlola kwephakheji, lungisa okunamaphuzu aphansi kuqala, bese uphinda uhlola ngaphambi kokushicilela.
Izinyathelo Ezilandelayo
Qala ngesinyathelo esihambisana nesimo sakho: ividiyo ozoshicilela, ividiyo esivele ibukhoma, noma isiteshi lapho konke okulayishwayo kulwelwa ekusesheni. I-YouSEO yithuluzi lokukhula le-YouTube elinamandla e-AI elisiza abenzi bokuqukethwe bahlele, bakhe, balungise, bahlaziye, futhi bakhulise isiteshi se-YouTube - konke ku-app eyodwa.
Namathisela isihloko nencazelo yokudrafu futhi uhlole ividiyo ngaphambi kokuba iye bukhoma.
ukuhlola kweminyaka eyisithupha ngenhla kuhlanganisa umbuzo, isihloko, incazelo, amathegi, ne-thumbnail.
Isikolo sephakheji sibonisa ukuthi yiyiphi ingxenye ebuthakathaka kakhulu. Yenza ukuhlola bese ulungisa okuphansi kuqala.
Bheka ukufanisa kombuzo nokuchofoza kuqala, bese isikhathi sokubuka. Ukuze ubone ukuthi i-YouTube ihlola kanjani ividiyo ngokuhamba kwesikhathi, funda isiqondiso se-algorithm.
Thola umbuzo nge keyword tool, bese ubhala isihloko nencazelo ngokuzungeza.
Uma konke okulayishwayo kulwelwa ekusesheni, vula umbiko wesiteshi sakho bese uhlola ukuthi izindaba zihambisana kangakanani.
FAQ
Izimpendulo ezimfushane neqondile zemibuzo abenzi bokuqukethwe abayibuza kakhulu nge-YouTube SEO.
I-YouTube SEO umsebenzi wokuphaketha ividiyo - umbuzo, isihloko, incazelo, amathegi, ne-thumbnail - ukuze i-YouTube ifanise nalokho abantu abekushayo futhi ibonise kubo.
Yebo. Ukusesha kuyindlela eyodwa i-YouTube eyibonisa ngayo ividiyo, kanye ne-browse ne-suggested. I-Browse ne-Suggested zixhomeke ekutheni abantu baphatha kanjani ngemva kokubona ividiyo; ukuphaketha kokusesha yingxenye onquma ngaphambi kokushicilela.
Namathisela i-URL yevidiyo (noma bhala isihloko nencazelo yokudrafu) ku-YouTube SEO Checker, yenza ukuhlola, bese ufunda isikolo noluhlu lokulungisa. Qala ngesihloko, bese incazelo, amathegi, ne-thumbnail, bese uphinda uhlola ngemva kokuhlela.
I-Video SEO ukuphaketha kokulayishwa okukodwa - umbuzo, isihloko, incazelo, amathegi, ne-thumbnail. I-channel SEO yigama lesiteshi, i-handle, umbhalo we-About, ama-playlist, nokuthi konke okulayishwayo kuhlala endabeni eyodwa. Uma ividiyo eyodwa ingasebenzi kahle, i-video SEO; uma wonke amavidiyo, bheka isiteshi.
Yisignali encane esekelayo. Isihloko nemigqa yokuqala yencazelo iphetha umbuzo; amathegi asiza i-YouTube aphathe ukuhlukahluka kokubhalwa nemigomo ehlobene. Ukulungisa amathegi wedwa ngeke kususe ividiyo esihloko esingalungile.
Tholakala Ekusesheni
Usunazo izimpawu ezine. Manje thola amathuluzi ahlola umbuzo, isihloko, incazelo, ne-thumbnail ngaphambi kokushicilela - futhi ulungise amavidiyo onawo.
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