Ungakuthola Kanjani Ukubukwa Okwengeziwe ku-YouTube
Izinto ezi-8 ezisemuva kwayo yonke inombolo kulolu hlelo
Funda umhlahlandlelaUma uzama ukuthola ukuthi ungakhula kanjani ngemva kwababhalisile abangu-1,000 ku-YouTube, usuyenzile into enzima kunazo zonke kule platform - kodwa wabona umugqa uhlala uthe ncamu. Akukho okonakele. Lesi sigaba silawulwa yimithetho ehlukile, futhi ngokungafani nangaphambili, isiteshi sakho manje sinedatha ekutshela ngqo ukuthi yini okufanele uyenze.
Impendulo esheshayo
Ukukhula usuka kubabhalisile abangu-1,000 uye kwabangu-10,000 kuwumdlalo ohlukile kunokufika ku-1,000. Lokho okukufikise lapha - ukuzama yonke into nokusebenza kanzima - kuvame ukuba yikho okukubambayo manje. Abangu-9,000 abalandelayo bavela ekwenzeni okuncane: ukuthola amafomethi amabili noma amathathu idatha yakho esevele iwafakazele, ukuwaphinda ngenhloso, nokuyeka amavidiyo akho amadala aqhubeke enezela inzuzo. Lo mhlahlandlela uyilelo su.
Ukuma ngemva kokuthola imali kuvame kangangokuthi kufanele kube negama, ngoba kubamba kanye abadali abenze yonke into kahle. Izinto ezine zihlangana kulesi sigaba - futhi ukuzifunda akufanele kuzwakale njengokutholwa kwesifo, kodwa kube njengokukhululeka.
Izilaleli zakho zokuqala sezigcwele
Abangane, izinkundla zenkulumo zomkhakha wakho, abalandeli bokuqala abakuthola ngokwemvelo - bonke sebengenile kakade. Isiteshi manje kufanele sizuze abantu ongabazi, futhi abantu ongabazi bahlulela kuphela ukupakishwa okuphambi kwamehlo abo.
Amavidiyo akho asakazeke emafomethini amaningi kakhulu
Amavidiyo ayishumi ngezitayela eziyishumi awafundisi lutho uhlelo lokuhlanganisa. Aluzwisisi ukuthi kufanele lukukhombise kubani uma yonke ividiyo ichaza isiteshi esihlukile.
Ukuthola imali kudonse ukunaka kwakho
Ideshibhodi yemali engenayo intsha futhi iyathakazelisa - futhi lonke ihora elichithwa ubuka i-RPM yihora elingachithwanga kumavidiyo ayinyakazisayo.
Ubusha buphelile
Ividiyo #60 ayikwazi ukuphumelela ngomdlandla kuphela njengoba kwenza ividiyo #6. Kusukela manje, ikhono nephethini kwenza umsebenzi owawenziwa yi-adrenaline.
Akukho kulokhu okuyisijeziso - futhi konke kungalungiswa ngedatha onayo manje obungenayo lapho unababhalisile abangu-100. Ukuthi uhlelo lokuhlanganisa olungemuva kwakho konke lokhu lusebenza kanjani: Isebenza Kanjani I-Algorithm Ye-YouTube.
Kusuka ku-0 kuya ku-1,000, ubufuna ukuthi yini esebenzayo - uzama amafomethi, izihloko, izitayela, noma yini. Lelo kwakuyisu elifanele, ngoba ubungenayo idatha. Manje liyisu elingafanele, ngoba usunayo.
Kulesi sigaba, usuvele wazi ukuthi yini esebenzayo. Ihleli ku-analytics yakho, ngesimo samavidiyo akho ayishumi aphezulu - futhi iningi labadali alikaze libheke ngempela. Baqhubeka nokuzama ngenxa yomkhuba, behlakaza kanye isignali uhlelo lokuncoma oluzama ukuyifunda.
Yonke ingxenye esele yaleli khasi iyisiyalo esisodwa, sinwetshiwe: thola amafomethi akho afakazelwe, uwaphinde ngenhloso, usike okunye.
Setha isikhathi, vula i-Studio, bese uhamba lezi zinyathelo ezinhlanu ngokulandelana. Ekugcineni uzoba nesu lesiteshi sakho libhalwe emshweni owodwa.
1.Khipha izinhlu ezimbili zokulandelana
Studio → Analytics → Content, izinsuku ezingu-365 zokugcina. Hlela kanye ngokubukwa, kanye ngesilinganiso sobude bokubuka. Udinga zombili izinhlu - ukufinyelela kanye nokubamba ababukeli kuyizipho ezahlukene, futhi amavidiyo akho angcono kakhulu avame ukuhamba phambili kolunye kuphela.
Usizo: Imininingwane Yeshaneli
2.Bhala amavidiyo akho ayi-10 aphezulu bese uthola lokho okufanayo kwabaphumelele
Isihloko, ifomethi, ubude, isitayela se-thumbnail - bhala phansi izici zangempela. Amaphethini acasha obala aze abhalwe ephepheni; mhlawumbe amathathu kwamahlanu akho aphezulu anesimo esifanayo ongakaze usiqambe igama.
3.Hlola ukuguqulwa kwababhalisile
I-Analytics → Audience ikhombisa ukuthi yimaphi amavidiyo aguqula ngempela ababukeli babe ababhalisile - futhi avame ukungabi yilawo abukwa kakhulu. Ividiyo ebukwa ngokumaphakathi kodwa eguqula kakhulu iyinjini yokukhula egqoke ingubo ethobekile.
Usizo: Imininingwane Yeshaneli
4.Thola umthombo wokuvakashelwa wevidiyo ngayinye ephumelele
Amavidiyo aphumelele ngenxa yosesho adinga abafowabo abaningi abasesheka kalula; aphumelele ngenxa yokuphequlula adinga izinguqulo ezintsha zokupakishwa. Ividiyo efanayo, izinyathelo ezimbili ezahlukene ezilandelayo - umthombo wokuvakashelwa ukutshela ukuthi iyiphi.
5.Bhala ifomula yakho efakazelwe emgqeni owodwa
“Izilaleli zami zibuka [ifomethi] mayelana ne-[sihloko] ngobude obungu-[bude], zizithola nge-[mthombo].” Lowo musho uyisu lesiteshi sakho - yonke into kuhlelo lokusebenza olungezansi iyawufeza.
Usizo: Ukuhlaziya i-SEO
Futhi uma ingekho iphethini kumavidiyo akho ayi-10 aphezulu - lokho kuyisitholakalo. Amavidiyo akho ayi-10 alandelayo azohlola amafomethi amabili ngenhloso esikhundleni sayishumi ngengozi, futhi ukuhlolwa kuphindwe ezinyangeni ezintathu kunesignali yangempela yokufunda.
Izigaba ezine, ezenziwa ngokulandelana, ngasinye sondla esilandelayo. Umusho owodwa oqondile ngaphambi kokuthi siqale: lolu wuhlelo, hhayi ishejuli - asikho isikhathi esithenjiswayo lapha, ngoba esinobuqotho asikho.
Isigaba 1
Qinisa ifomethi (amavidiyo 1-10 kusukela namuhla)
Ama-80% wamavidiyo asebenzisa ifomula yakho efakazelwe; ama-20% ayahlola. Yonke ividiyo iyapakishwa - isihloko sibhaliwe, i-thumbnail inikwe amaphuzu - ngaphambi kokuthi ikhiqizwe.
Kungani kuyakhula ngokuphindaphindeka: Amavidiyo ayishumi ahambisanayo afundisa uhlelo lokuhlanganisa ngqo ukuthi isiteshi sakho sisebenzela bani, futhi ukupakishwa okuhambisanayo kusho ukuthi yonke impression isebenza kanzima. Yilapho umugqa othe ncamu uqala khona ukugoba.
Amathuluzi: Isenzi Sezihloko · Isikolo Sokuchofoza Sezithombenyana
Isigaba 2
Yakha umjikelezo wokubuka ngokulandelana
Ama-playlist azungeze amavidiyo akho aphumelele, uchungechunge lwezikrini zokugcina olukhomba amavidiyo akho afakazelwe, nokuqamba uchungechunge (“Part 3”, isiqalo sesihloko esifanayo) ukuze ukubuka okukodwa kube ngokwemvelo ukubuka okuthathu.
Kungani kuyakhula ngokuphindaphindeka: Ukuvakashelwa kwe-Suggested kuphila ngamavidiyo ahlala eduze komunye nomunye. Isiteshi esakhiwe njengamaketanga sinconywa njengamaketanga - futhi konke ukubuka okwengeziwe kumvakashi ngamunye kukhulisa ukuguqulwa kwababhalisile mahhala.
Isigaba 3
Vuselela izimpahla ezikhula ngokuphindaphindeka
Phinda upakishe amavidiyo akho aphezulu angaphambili: ama-thumbnail amasha kumavidiyo amadala aphumelele, izihloko ezicije kakhudlwana, i-metadata ehlanziwe.
Kungani kuyakhula ngokuphindaphindeka: Kulesi sigaba amavidiyo akho angaphambili ayimpahla ekukhulisayo ngisho ulele - amavidiyo amadala aphumelele asevele asezingeni eliphezulu osesho futhi asevele eguqula ababukeli, ngakho lonke iphuzu lokupakishwa olengezayo liyaphindaphindeka ezinyangeni zokuvakashelwa okuzayo.
Isigaba 4
Nweba ngenhloso
Ngena ezihlokweni eziseduze izilaleli zakho ezifakazelwe esezizibuka kakade - uqale uhlole isidingo sangempela - ungalokothi ungene emizileni emisha engahleliwe.
Kungani kuyakhula ngokuphindaphindeka: Izihloko eziseduze zikhulisa izilaleli ngaphandle kokudida uhlelo; umzila ongahleliwe uqala kabusha ukufunda kwalo. Isivivinyo sanoma yisiphi isihloko esisha: ingabe umbukeli wakho ongcono kakhulu wamanje angayichofoza?
Amathuluzi: Isenzi Samagama Asemqoka · Imibono Yamavidiyo Adumayo
Nansi inombolo eshintsha indlela obona ngayo konke: iziteshi ezijwayelekile ziguqula ababukeli babe ababhalisile ngaphansi kakhulu kuka-1 kukho konke ukubukwa oku-100. Okusho ukuthi ababhalisile abasha abangu-9,000 empeleni bawuhambo lokubukwa okungamakhulu ezinkulungwane - futhi ukwazi lokho kuguqula iphupho elingacacile libe yinkinga yokubukwa uhlelo olungenhla oseluvele luyixazulula.
| Uma izinga lakho lokuguqula lingu- | Ukubukwa okudingekayo kwababhalisile abangu-9,000 |
|---|---|
| 0.5% | Ukubukwa okuyizigidi ezingu-1.8 |
| 1% | Ukubukwa okungu-900,000 |
| 2% | Ukubukwa okungu-450,000 |
Izibonelo nje - izinga lakho lokuguqula ku-Studio lithatha indawo yalezi. Isihluthulelo akukhona ukucela ukubhaliswa ngamandla; ukwenza amavidiyo izilaleli zakho ezifakazelwe eziwabuka ziwaqede.
Okuthunyelwe komphakathi (Community posts). Ithuluzi lokukhula elisetshenziswa kancane kakhulu kulesi sigaba. Ama-poll ayucwaningo lwezihloko lwamahhala oluvela kuzilaleli ezibalulekile kuphela - ezakho. Babuze ukuthi yimuphi kwemibono emithathu yamavidiyo abawufunayo; inketho ewinayo ifika isivele iqinisekisiwe, futhi abavotile bayafika lapho ividiyo ikhishwa.
Ubulungu besiteshi. Buyatholakala kusukela ezingeni lokuqala le-Partner. Uma usemncane, okunikezwayo okusebenzayo kungukusondelana, hhayi ubuningi bokuqukethwe - okuthunyelwe kwamalungu kuphela njalo ngesonto, izimpendulo zokuqala, amagama kuma-credits. Ukuthi amazinga asebenza kanjani: incazelo ye-Tier 1.
Isondo lokwethembeka. Ngemva kuka-1,000, ukusebenzisana nabanye kanye nokuxhumana nemikhiqizo kweziteshi ezincane kuba lula ngokubonakalayo - inombolo isebenza njengophawu lokwethenjwa nakuba kungekho lutho olushintshayo ngokobuchwepheshe. Uhlelo lokuxhumana lutholakala ku-Yenza Imali ku-YouTube Ngaphandle Kwe-Monetization.
Ukukhula kulesi sigaba kungukususa njengoba kungukwengeza. Imikhuba eyisithupha okufanele uyiyeke - thatha isithombe-skrini sethebula.
| Yeka | Ngoba | Yenza lokhu esikhundleni |
|---|---|---|
| Ukufaka amavidiyo nsuku zonke ukuze uphoqe ukukhula | Ubuningi ngaphandle kwephethini abufundisi lutho uhlelo | Amavidiyo ambalwa, wonke ngefomula efakazelwe |
| Ukukopisha amafomethi esitayela se-MrBeast | Akhelwe umnotho weziteshi ezinababhalisile abayizigidi eziyi-100, hhayi owakho | Funda iziteshi eziphumelelayo ezingu-10K-50K emkhakheni wakho |
| Ukususa amavidiyo amadala “akuhlazisayo” | Aqukethe isikhathi sokubuka esiqoqekile kanye nezikhundla zosesho | Vuselela ukupakishwa kwawo noma uwayeke nje anjalo |
| Ukujaha yonke i-trend engaphandle komzila wakho | Ukwanda okungaphandle komzila kuletha ababukeli abangabuyi | Gibela ama-trend kuphela lapho ehlangana nomkhakha wakho |
| I-Sub4sub nama-engagement pods | Ababhalisile abangasebenzi bacindezela ukufinyelela kwakho kuwo wonke amavidiyo | Vumela ababukeli bangempela emkhakheni wakho bathole amavidiyo angempela |
| Ukuhlola ukubukwa nsuku zonke | Masonto onke kuyisignali, nsuku zonke kungumsindo | Iseshini eyodwa ye-Studio yemizuzu engu-15 ngesonto, nokubhala amanothi |
Asikho isikhathi esinqunyiwe esinobuqotho - kuncike esidingweni somkhakha wakho, ezingeni lakho lokuguqula ababhalisile, nokuthi uwaphinda kangakanani ngokungaguquki amafomethi akho afakazelwe. Okubikezelekayo yisimo: iziteshi ezibambelela efomulini esebenzayo zikhula ngokushesha kulesi sigaba kunangaphambi kuka-1,000, ngoba ekugcineni uhlelo selwazi ukuthi luzikhombise kubani.
Ngokuvamile kuyinhlanganisela yezilaleli zokuqala esezigcwele (abalandeli bakho bokuqala bemvelo sebengenile bonke), amavidiyo asakazeke emafomethini amaningi kakhulu ukuthi uhlelo lokuncoma lufunde kuwo, nokunaka okudlulele kumadeshibhodi emali ngemva kokuthola imali. Akukho kulokhu okuyizijeziso - kuwushintsho lwezigaba, futhi i-analytics yakho manje inedatha eyanele yokukulungisa.
Kuncike ezingeni lakho lokuguqula: iziteshi eziningi ziguqula ababukeli babe ababhalisile ngaphansi kakhulu kuka-1 kukho konke ukubukwa oku-100, ngakho ukuthola ababhalisile abangu-9,000 empeleni kuwuhambo lokubukwa okungamakhulu ezinkulungwane. Ezingeni lokuguqula elingu-1% kucishe kube ukubukwa okungu-900,000; idatha yezilaleli zakho ku-Studio ikunika inombolo yangempela.
Yebo - iningi elikhulu leziteshi alikaze lifike lapho, futhi kuyisango lokuthola imali. Futhi, ngokweqiniso, kuyinkulungwane enzima kunazo zonke: wayakha ungenayo idatha, ungenawo umlando, futhi ungenawo umfutho wokunconywa - konke osunakho manje.
Azikho izici ezintsha ezisemthethweni ze-YouTube ezifika ku-10,000 - izinyathelo ezibalulekile zeplatform zisezingeni lika-500, 1,000, nangaphezulu. Okushintshayo kungokwangaphandle: imikhiqizo ibheka u-10K njengomugqa wokwethembeka, ukusebenzisana kuba lula ukukuthola, futhi amavidiyo akho aqoqekile kanye nedatha kwenza inkulungwane ngayinye elandelayo ifike ngokushesha kunedlule.
Cha, uma amavidiyo engeziwe enciphisa izinga noma ehlakaza amafomethi akho - kulesi sigaba, iphethini yehlula ubuningi. Ividiyo eyodwa eqinile ngesonto ngefomula yakho efakazelwe ikhula ngaphezu kwamavidiyo ansuku zonke ngalinye lichaza isiteshi esihlukile. Khulisa imvamisa kuphela uma ungakwazi ukugcina ifomula ngesivinini esiphezulu.
Angakwazi - ama-Shorts ayindawo ebanzi kunazo zonke yokutholwa ku-YouTube futhi aguqula abantu ongabazi babe ababhalisile ngokushesha uma ehambisana nesihloko esiyinhloko sesiteshi sakho. Okubambayo ukuhambisana: ama-Shorts angaphandle kwesihloko aqoqa izilaleli amavidiyo akho amade angakwazi ukuzigcina. Indlela yokukwenza kahle ichazwe kuMhlahlandlela Wokukhula Nge-YouTube Shorts.
Izinto ezi-8 ezisemuva kwayo yonke inombolo kulolu hlelo
Funda umhlahlandlelaUhlelo lokuhlanganisa okwakhelwe phezu kwalo lonke lesi sigaba
Funda umhlahlandlelaIndawo yokutholwa, isetshenziswe ngaphandle kokungahambisani kwezilaleli
Funda umhlahlandlelaAwukafiki ku-1,000? Qala lapha
Funda umhlahlandlelaImizuzu engamashumi amathathu ku-analytics yakho, izinyathelo ezinhlanu, ifomula eyodwa efakazelwe - futhi isigaba ngasinye sohlelo sinethuluzi lamahhala elenza umsebenzi onzima.
Vula amathuluzi amahhala e-YouTube